CBS Studios Partners with Julie McNamara and Jennie Snyder Urman for New Series Development

What's Happening?

Julie McNamara is returning to CBS Studios to collaborate with Jennie Snyder Urman, the creator of 'Matlock,' in developing new series for both broadcast and streaming platforms. McNamara, who previously led drama development at CBS Studios and was head of global podcast studios at Spotify, will join Urman's Sutton St. Productions. This partnership comes as Snyder Urman renews her overall deal with CBS Studios, under which she developed the successful CBS series 'Matlock.' McNamara's return marks a reunion with CBS Studios President David Stapf, with whom she has a long-standing professional relationship. During her previous tenure at CBS, McNamara was instrumental in launching popular series such as 'Jane the Virgin,' 'Charmed,' 'Blue Bloods,' and 'The Good Wife.'

Why It's Important?

The collaboration between McNamara and Snyder Urman is significant for CBS Studios as it aims to strengthen its content offerings in a competitive media landscape. McNamara's extensive experience in drama development and her recent role at Spotify bring valuable insights into both traditional and digital content creation. This partnership is expected to leverage Snyder Urman's storytelling prowess and McNamara's strategic vision to produce compelling series that resonate with diverse audiences. The success of 'Matlock' and other series developed under their leadership could enhance CBS Studios' reputation and market position, potentially attracting more viewers and advertisers.

What's Next?

The next steps involve McNamara and Snyder Urman working closely to identify and develop new series concepts that align with CBS Studios' strategic goals. As 'Matlock' prepares for its second season, the duo will likely focus on creating content that builds on the show's success while exploring new genres and formats. Industry stakeholders, including advertisers and streaming platforms, will be watching closely to see how this partnership influences CBS Studios' programming slate and audience engagement.