What is the story about?
What's Happening?
Outerknown, a brand known for its sustainable apparel, is hosting its annual Blanket Shirt Day on Saturday, September 27. This 24-hour event offers customers the opportunity to purchase the brand's flagship Blanket Shirts at a discounted rate. Typically priced at $168 each, the shirts will be available for two for $250, providing nearly $100 in savings. The sale includes both Men's and Women's Blanket Shirts, as well as the Chroma Blanket Shirt, and will be accessible online and at Outerknown's retail stores. Founded by Kelly Slater over a decade ago, Outerknown has become a staple in sustainable fashion, with its products frequently featured in Men's Health's lists of best flannels and crewneck sweatshirts.
Why It's Important?
The Blanket Shirt Day event highlights Outerknown's commitment to sustainable fashion and offers consumers a chance to purchase eco-friendly apparel at a reduced price. This sale not only benefits shoppers looking for quality clothing but also promotes environmentally conscious consumerism. As sustainability becomes increasingly important in the fashion industry, events like this can encourage other brands to adopt similar practices. Additionally, the significant savings may attract new customers to Outerknown, expanding its reach and influence in the market.
What's Next?
Shoppers can expect to find additional deals in Outerknown's sale section during the event. The brand's focus on sustainability and quality may continue to drive its popularity, potentially leading to more frequent sales events. As consumer interest in eco-friendly products grows, Outerknown may expand its offerings or collaborate with other sustainable brands to further its mission. The success of Blanket Shirt Day could also inspire other companies to host similar events, promoting sustainable practices across the industry.
Beyond the Headlines
Outerknown's approach to fashion emphasizes the importance of ethical production and environmental responsibility. The use of organic cotton and corozo nut buttons in their products reflects a commitment to reducing environmental impact. As awareness of climate change and resource depletion increases, consumers are likely to prioritize brands that align with their values. Outerknown's success could signal a shift in the industry towards more sustainable practices, influencing both consumer behavior and corporate strategies.
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