What's Happening?
Machteld Rullens, an artist based in The Hague, is showcasing her unique cardboard sculptures in a solo exhibition titled 'Beacon Road' at Andrew Kreps Gallery in New York. Rullens, known for her innovative use of everyday cardboard boxes, transforms
these materials into art pieces that challenge traditional categorizations of painting and sculpture. Her works, which were initially perceived as ceramic, reveal themselves upon closer inspection to be intricate constructions of cardboard. This exhibition follows her successful debut at Liste Art Fair Basel in 2024, where her works sold out. Rullens sources her cardboard from local recycling bins, emphasizing the material's availability and proximity. Her creative process involves layering acrylic, oil paint, and resin to enhance the cardboard's durability and aesthetic appeal.
Why It's Important?
Rullens' work highlights the intersection of art and sustainability, as she repurposes discarded materials into valuable art pieces. This approach not only challenges perceptions of waste but also sparks conversations about consumption and environmental impact. Her use of cardboard, a material often overlooked in the art world, pushes the boundaries of traditional art forms and invites viewers to reconsider the value of everyday objects. The rising cost of cardboard due to increased e-commerce activity post-COVID-19 further underscores the economic implications of her work. By transforming cardboard into art, Rullens contributes to a broader dialogue on resourcefulness and creativity in contemporary art.
What's Next?
Rullens' exhibition in New York may pave the way for further recognition and opportunities within the art community. As her work gains visibility, it could inspire other artists to explore unconventional materials and methods. The exhibition's success might also lead to collaborations with other galleries and institutions interested in promoting sustainable art practices. Additionally, Rullens' innovative approach could influence discussions on the role of art in addressing environmental and societal issues, encouraging more artists to engage with themes of sustainability and resourcefulness.
Beyond the Headlines
Rullens' work not only challenges artistic norms but also raises ethical questions about consumption and waste. Her practice invites viewers to reflect on the cultural significance of repurposing materials and the potential for art to drive social change. By using cardboard, a material associated with commerce and disposability, Rullens prompts a reevaluation of value and permanence in art. Her work also connects to broader historical art movements, drawing inspiration from figures like Josef and Anni Albers, and continuing the legacy of artists who have explored the box form.












