What's Happening?
American High, a studio known for its Gen Z-focused content, is expanding its operations by opening a new production hub at Trilith Studios in Atlanta, Georgia. This move is part of the studio's strategy to increase its production capacity and explore new storytelling techniques, including immersive storytelling using Trilith's virtual production stage. The new hub, named American High South, will leverage Georgia's 30% tax credit and the extensive infrastructure at Trilith Studios, which has hosted major productions like 'Avengers: Endgame'. The expansion aims to produce four new projects annually, starting in the first quarter of 2026, and will also focus on developing new talent through educational programs.
Why It's Important?
The establishment of American High South at Trilith Studios represents a significant investment in the future of youth-oriented content and the film industry in Georgia. By utilizing Trilith's state-of-the-art facilities and tax incentives, American High is poised to enhance its production capabilities and storytelling reach. This expansion could lead to increased job opportunities in the region and further establish Georgia as a major hub for film and television production. Additionally, the focus on Gen Z content and immersive storytelling aligns with current industry trends, potentially setting new standards for how stories are told and consumed by younger audiences.
What's Next?
American High South is set to begin production in early 2026, with plans to produce four projects each year. The studio will continue to explore partnerships with educational institutions like the Georgia Film Academy to train the next generation of filmmakers. As the studio integrates AI technology into its filmmaking process, it will likely explore new creative possibilities and efficiencies in production. The success of this expansion could influence other studios to consider similar moves, further boosting Georgia's reputation as a key player in the entertainment industry.
