What's Happening?
The European Accessibility Act (EAA), which came into force earlier this year, mandates digital accessibility for people with disabilities across various sectors, including e-commerce. As the holiday shopping
season approaches, brands with a presence in the EU are urged to comply with the EAA to avoid legal repercussions and fines. The act is seen as an opportunity for brands to differentiate themselves by improving accessibility, thereby reaching a wider audience. Jonathan Hassell, CEO of Hassell Inclusion, emphasizes the importance of investing in accessibility to enhance customer experience and gain a competitive advantage.
Why It's Important?
The EAA represents a significant shift towards inclusivity in digital spaces, impacting how businesses operate within the EU. By adhering to the act, companies can tap into a broader market of consumers with disabilities, potentially increasing sales during peak shopping periods like Black Friday and Christmas. This move not only helps avoid legal issues but also aligns with corporate social responsibility goals. As accessibility becomes a key differentiator, businesses that prioritize it may see improved customer loyalty and brand reputation.
What's Next?
Companies are expected to ramp up their efforts to comply with the EAA, with many likely investing in accessibility improvements. This could lead to increased demand for accessibility consulting services and technology solutions. As monitoring bodies enforce the act, businesses will need to demonstrate compliance to avoid penalties. The focus on accessibility may also drive innovation in digital design, leading to more user-friendly and inclusive online experiences.
