What's Happening?
The upcoming release of 'Conjuring: The Last Rites' is projected to earn over $50 million in its opening weekend, potentially revitalizing the box office. The film is part of Warner Bros. and New Line's successful supernatural horror franchise. With a production budget of $55 million, the film could set a new opening weekend record for the 'Conjuring' series. The franchise has become the highest-grossing horror series in history, with a combined $2.3 billion in revenue.
Why It's Important?
The strong debut of 'Conjuring: The Last Rites' could signal a rebound for the box office, particularly in the horror genre. The film's success would provide a much-needed boost to theater owners following a challenging summer season. It also underscores the profitability of horror films, which often have modest production budgets but high returns. The film's performance could influence future investments in the genre and shape the release strategies of major studios.
