What's Happening?
Swisher has appointed Josh Harrison as executive vice president of sales. Harrison, who joined the company as vice president of national accounts, will oversee Swisher's sales strategy and customer engagement
initiatives. He brings extensive experience from previous roles at S.C. Johnson, Conagra Brands, and Campbell's Canada, with a focus on consumer packaged goods. Harrison's leadership is expected to drive Swisher's growth and strengthen its market position.
Why It's Important?
Harrison's appointment is a strategic move for Swisher as it aims to enhance its sales operations and expand its reach in the tobacco and alternative products market. His experience in the consumer packaged goods industry is valuable for navigating market challenges and fostering innovation. Swisher's focus on strengthening its leadership team reflects its commitment to maintaining competitive advantage and delivering value to customers.
