What's Happening?
Mitsubishi Motors Corporation has announced the launch of the all-new Eclipse Cross battery electric vehicle (BEV) for the European market, set to begin before the end of 2025. The vehicle will be manufactured at Renault's ElectriCity Douai Plant, leveraging the CMF-EV platform. This compact SUV, supplied under an OEM agreement with Renault Group, features Mitsubishi's Dynamic Shield design and offers a range of approximately 600 kilometers per charge. The Eclipse Cross is equipped with advanced safety technologies and Google built-in functionalities, enhancing both safety and connectivity for users.
Why It's Important?
The introduction of the Eclipse Cross BEV marks a significant step in Mitsubishi Motors' electrification strategy in Europe. As the automotive industry shifts towards sustainable solutions, this launch supports the broader goal of achieving carbon neutrality. The vehicle's advanced features and substantial range position it as a competitive option in the growing electric vehicle market. Mitsubishi's commitment to expanding its lineup of electrified vehicles aligns with increasing consumer demand for environmentally friendly transportation options, potentially influencing market dynamics and consumer preferences in Europe.
What's Next?
Mitsubishi Motors plans to continue expanding its electrified vehicle lineup, addressing diverse customer needs in Europe. A medium-range model focusing on everyday usability is scheduled for launch in 2026. The company aims to contribute to a decarbonized society by enhancing its offerings and maintaining its focus on environmentally friendly vehicles. The success of the Eclipse Cross BEV could lead to further collaborations with Renault and other partners, potentially accelerating Mitsubishi's electrification efforts globally.
