What's Happening?
Unilever is focusing on expanding its beauty and well-being division, aiming for these sectors to account for two-thirds of its sales in the medium term. The company plans to invest heavily in the U.S. and India, focusing on premiumization and e-commerce. Unilever's beauty division includes brands like Dove and Vaseline, and the company is looking to acquire more brands to boost growth.
Why It's Important?
Unilever's strategic shift towards beauty and well-being reflects the growing consumer demand for self-care and premium products. This move could significantly impact the global beauty market, driving competition and innovation. By focusing on high-growth markets like the U.S. and India, Unilever is positioning itself to capture a larger share of the beauty industry, potentially influencing market trends and consumer preferences.
