What's Happening?
Lego has unveiled its 2025 holiday-themed collection, featuring 19 new sets that include special edition variants and festive designs. Among the highlights are the gingerbread-themed Star Wars AT-AT Walker
and the North Pole Post Office diorama. Returning favorites such as Lego Santa's Sleigh and Christmas Tree figures are also part of the lineup. Additionally, new Lego Advent Calendars are available, offering 25 mini builds based on popular themes like Star Wars and Minecraft. While most sets are exclusive to Lego's online store, some are available at major retailers like Amazon and Walmart.
Why It's Important?
The release of these holiday-themed sets is significant for Lego enthusiasts and collectors, as it offers unique and limited-edition designs that enhance the festive spirit. These sets not only cater to the holiday market but also provide an opportunity for Lego to boost sales during the holiday season. The exclusivity of certain sets to Lego's online store may drive traffic and increase online sales, while availability at major retailers ensures broader access for consumers. This strategic release aligns with Lego's tradition of creating seasonal products that appeal to both children and adult collectors.
