What's Happening?
The Global Business Travel Association (GBTA) has engaged with European policymakers to promote sustainable and efficient business travel practices. During a series of meetings in Brussels, GBTA leaders
discussed policy priorities with representatives from the European Commission, European Parliament, and the upcoming EU Council Presidency. Key topics included the implementation of new travel systems like the Entry/Exit System (EES) and the European Travel Information and Authorization System (ETIAS), as well as the adoption of Sustainable Aviation Fuel (SAF). GBTA also supports the EU's plans for high-speed rail development, emphasizing the importance of seamless cross-border travel and improved rail options for business travelers.
Why It's Important?
The advocacy by GBTA highlights the critical role of business travel in driving economic growth and international collaboration. By supporting sustainable travel initiatives, GBTA aims to reduce the environmental impact of business travel while enhancing efficiency and connectivity. The focus on sustainable aviation fuel and high-speed rail aligns with global efforts to decarbonize travel and promote greener alternatives. These developments could lead to more resilient and modernized travel infrastructure, benefiting corporate travelers and contributing to broader sustainability goals.
What's Next?
GBTA plans to continue its collaboration with EU leaders to ensure the business travel sector remains forward-looking and resilient. The association will support the rollout of EU Digital Travel Credentials and advocate for the fast adoption of the CountEmissionsEU initiative. These efforts aim to provide accurate emissions data and enhance traveler mobility. GBTA's ongoing engagement with policymakers is expected to shape future EU travel and tourism policies, including the Sustainable Tourism Strategy set for release next year.
Beyond the Headlines
The push for sustainable business travel practices reflects a broader shift towards environmental accountability in the travel industry. GBTA's initiatives may influence other sectors to adopt similar measures, promoting transparency and sustainability across various modes of transport. The emphasis on data privacy and interoperability in travel systems also highlights the growing importance of digital security and seamless user experiences in global travel.
