What is the story about?
What's Happening?
Bernadette, a fashion label based in Antwerp, is launching its first footwear collection. Known for its silk dresses, the brand is expanding into shoes to complement its apparel line. The collection features low-heeled and flat designs with lingerie-inspired details, available in pastel satins and adorned with bows and flowers. The footwear is designed to transition from casual to formal settings, aligning with the brand's aesthetic. The shoes will be available exclusively on Bernadette's e-commerce site, with prices ranging from 690 to 990 euros.
Why It's Important?
The introduction of a footwear line allows Bernadette to offer a more comprehensive fashion experience, potentially increasing customer loyalty and sales. This expansion reflects a strategic move to diversify product offerings and capture a larger share of the fashion market. By maintaining a cohesive brand aesthetic across apparel and footwear, Bernadette can strengthen its brand identity and appeal to a broader audience. The exclusive online availability aligns with current retail trends, emphasizing direct-to-consumer sales and digital engagement.
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