What's Happening?
Ecologi, a UK-based climate action platform, has launched a new brand campaign titled 'Sustainability Shouldn’t Be Unsustainable.' The campaign, developed in partnership with Enviral, aims to highlight the challenges faced by sustainability professionals
who are tasked with achieving ambitious climate goals despite limited resources. The campaign uses bold creative elements to emphasize the importance of supporting these professionals in their efforts to drive meaningful environmental change.
Why It's Important?
This campaign is significant as it brings attention to the often-overlooked pressures faced by sustainability professionals. By addressing these challenges, Ecologi aims to foster a supportive environment for those working in environmental, social, and governance (ESG) roles. The campaign could inspire businesses to allocate more resources towards sustainability initiatives, ultimately contributing to broader climate action goals. It also positions Ecologi as a leader in advocating for systemic change in how sustainability is approached within organizations.
