What's Happening?
The La’Aretz Foundation, a Brooklyn-based aid organization, successfully raised $500,000 during its annual benefit gala held at the Harmonie Club in Manhattan on November 4, 2025. The funds are intended to provide direct cash aid to Israelis in need.
The event featured notable speakers, including the foundation's founders, Mike and Shelly Pitman, and Israel's consul general in New York, Ambassador Ofir Akunis. The foundation, established before the October 7, 2023, terrorist attacks, shifted its focus to support victims of the attacks and the subsequent war effort by providing direct financial assistance to affected families.
Why It's Important?
The fundraising success of the La’Aretz Foundation highlights the ongoing support and solidarity between the U.S. and Israel, particularly in times of crisis. By providing direct cash aid, the foundation minimizes bureaucratic hurdles, ensuring that assistance reaches those in need swiftly. This approach underscores a growing trend in philanthropy towards direct aid, which can be more effective in addressing immediate needs. The event also serves as a reminder of the global Jewish community's commitment to supporting Israel and its citizens during challenging times.
What's Next?
The La’Aretz Foundation plans to continue its fundraising efforts to support Israeli families affected by conflict and terrorism. Future initiatives may include expanding their reach and increasing the amount of aid provided. The foundation's model of direct cash assistance could inspire other philanthropic organizations to adopt similar strategies, potentially leading to more efficient and impactful aid distribution.
