What is the story about?
What's Happening?
Smart Communications, a wireless unit of PLDT, has introduced a new video calling service powered by Video Over LTE (ViLTE) technology. This service allows users to make video calls without relying on third-party applications. Available for both Smart and TNT brands, ViLTE enables customers to make high-quality video calls similar to regular voice calls, and it also supports Wi-Fi calling. The service is accessible to any Smart and TNT subscriber with an unlimited voice-calling package, with calls billed to the caller’s voice subscription. Receivers of the video calls are not charged and do not need to be Smart or TNT subscribers. However, users must have VoLTE- and ViLTE-capable handsets and update their Android devices to the latest software version with VoLTE and ViLTE functions enabled. Smart Communications emphasizes that ViLTE offers a better experience than OTT apps like WhatsApp, being more battery-efficient and ensuring stable connections even in crowded environments. It also allows users to multitask seamlessly during calls.
Why It's Important?
The launch of ViLTE video calls by Smart Communications represents a significant advancement in telecommunications, offering users a more efficient and stable video calling option. This development is crucial as it enhances everyday communication, providing a clearer and more immersive way to connect. The service's ability to function without third-party apps and its integration with Wi-Fi calling could lead to increased adoption among users seeking reliable and high-quality video communication. Additionally, the move aligns with Smart's strategy to expand its 4G and 5G networks, improving customer experience for bandwidth-intensive applications like video calls, live streaming, and mobile gaming. This could potentially increase customer satisfaction and loyalty, positioning Smart Communications as a leader in innovative telecom solutions.
What's Next?
Smart Communications plans to continue expanding its 4G and 5G networks across the country, aiming to enhance the customer experience for bandwidth-intensive applications. As the service gains traction, it may prompt other telecom providers to adopt similar technologies, fostering competition and innovation in the industry. Users can expect further improvements in video call quality and network stability, potentially leading to broader adoption of ViLTE technology. Additionally, Smart Communications may explore partnerships or collaborations to integrate ViLTE with other services, further enhancing its value proposition.
Beyond the Headlines
The introduction of ViLTE technology by Smart Communications could have broader implications for the telecom industry, potentially influencing regulatory policies regarding video calling services. As more users adopt ViLTE, there may be discussions around data privacy and security, given the technology's reliance on LTE networks. Furthermore, the service's ability to function without third-party apps could challenge existing OTT platforms, prompting them to innovate and improve their offerings to remain competitive.
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