What's Happening?
Frieze has announced its takeover of the Abu Dhabi Art (ADA) fair, marking a significant expansion in the Gulf art scene. Frieze's chief executive, Simon Fox, emphasizes the strategic decision to take over an existing fair rather than launching a new
one, aiming to avoid congesting the fair calendar. The rebranding of ADA will be more noticeable, with changes expected in the exhibitor list for the inaugural Frieze Abu Dhabi in November 2026. The Gulf region is seen as a growing market, and Frieze plans to build upon ADA's success and push it onto a global stage.
Why It's Important?
Frieze's expansion into Abu Dhabi signifies confidence in the region's art market and its potential for growth. The takeover aligns with Frieze's strategy to establish a global presence, following its acquisitions of the Armory Show and Expo Chicago. This move could enhance the visibility of Gulf artists and galleries on the international stage, fostering cultural exchange and collaboration. The rebranding may attract new exhibitors and audiences, contributing to the diversification and enrichment of the art fair landscape. Frieze's commitment to the long-term development of Abu Dhabi's art ecosystem underscores the region's importance in the global art market.
