What's Happening?
Tata Play has introduced Cartoon Network Forever, a new service offering 24/7 access to classic animated shows. This service includes popular titles such as Tom & Jerry, Scooby Doo, and The Powerpuff Girls, as well as DC animated series like Batman and Superman. Available on Tata Play's DTH platform and mobile app, the service is ad-free and costs ₹2 per day. This launch is part of Tata Play's collaboration with Warner Bros. Discovery and its broader strategy to expand animation offerings, including the Anime Local channel.
Why It's Important?
The launch of Cartoon Network Forever reflects a growing demand for nostalgic content and the strategic expansion of animation offerings by Tata Play. This move could attract a diverse audience, including both children and adults who grew up with these shows. By providing ad-free access at a low cost, Tata Play is positioning itself competitively in the streaming market, potentially increasing its subscriber base and viewer engagement.
