What's Happening?
Jenna Ortega made a striking appearance at the 2025 Emmys, showcasing a gothic makeup look that paid homage to her role as Wednesday Addams. Her makeup artist, Melanie Inglessis, crafted a dark and moody aesthetic using Dior products, featuring whisper-thin brows, smoky eyes, bright blue eyeshadow, and a deep plum lip. This look was complemented by Ortega's hair styled in a clean ponytail, allowing her embellished neckline to stand out. The makeup was designed to align with Ortega's evolving red-carpet style, which is both provocative and polished. Inglessis shared on Instagram that the makeup aimed to highlight a darker theme with a pop of color to complement Ortega's jeweled top.
Why It's Important?
Jenna Ortega's appearance at the Emmys underscores the growing trend of method makeup, where makeup styles are used to reflect or enhance a character's persona. This trend is gaining traction in the entertainment industry, influencing how celebrities present themselves at major events. Ortega's look not only highlights her personal style evolution but also sets a precedent for future red-carpet appearances, where makeup becomes an extension of an actor's on-screen roles. The use of high-end products like Dior also emphasizes the intersection of fashion and film, showcasing how luxury brands are integral to creating iconic looks.
What's Next?
As method makeup continues to gain popularity, it is likely that more celebrities will adopt this approach for public appearances, potentially influencing makeup trends in the broader consumer market. Makeup artists may increasingly collaborate with actors to create looks that resonate with their on-screen characters, further blurring the lines between personal and professional personas. This trend could also lead to new product lines from beauty brands, catering to the demand for character-inspired makeup.
Beyond the Headlines
The emphasis on method makeup highlights a cultural shift towards authenticity and storytelling in fashion and beauty. This approach allows actors to maintain a connection with their roles beyond the screen, offering fans a deeper insight into their characters. It also raises questions about the role of makeup in identity and self-expression, as well as the potential for makeup to serve as a narrative tool in the entertainment industry.
