What's Happening?
NBCUniversal is gearing up for the launch of its new NBA broadcast schedule by creating a basketball-themed event at its 30 Rockefeller Plaza headquarters. The event, named '30 Rocks at 30 Rock,' will feature a custom LED basketball half-court and team-inspired artwork to generate interest in the NBA games slated for broadcast on NBC and Peacock. The initiative aims to attract viewers to the network's NBA coverage, which will include games broadcast three nights a week after the NFL season ends. NBC is investing $2.5 billion annually in its new NBA rights package, which extends until the 2035-2036 season. The event will feature appearances by NBC personalities and NBA legends, and will include a vintage merchandise pop-up in Los Angeles.
Why It's Important?
NBC's strategic move to broadcast NBA games is significant as it aims to capture a broader audience, including younger consumers and cord-cutters, by making games available on Peacock. This approach could potentially revive interest among viewers who previously watched NBA games during NBC's earlier partnership with the league. The investment underscores NBC's commitment to expanding its sports programming and leveraging its reach among fans of traditional entertainment to attract casual sports viewers. The initiative could also impact the competitive landscape of sports broadcasting, as NBC seeks to challenge other networks by offering a comprehensive NBA viewing experience.
What's Next?
NBC's new NBA broadcast schedule is set to begin after the NFL season, with games available on both NBC and Peacock. The '30 Rocks at 30 Rock' event will run from October 16 to October 21, featuring various activities and appearances by NBC personalities and NBA legends. NBC's marketing efforts will continue to focus on engaging viewers through unique events and merchandise offerings, aiming to build anticipation for the upcoming NBA season. The network's long-term partnership with the NBA suggests ongoing efforts to innovate and expand its sports programming.
