What's Happening?
The Academy Museum is hosting an exhibition dedicated to the 1975 film 'Jaws,' marking its 50th anniversary. The exhibition features around 200 items, including rare photos, concept illustrations, and the original Moviola machine used by the film's editor. A highlight is the sole surviving shark model, which has been on display since the museum's opening in 2021. The exhibition also showcases the work of artist Roger Kastel, who created the iconic poster for the film. Kastel's artwork, originally designed for the paperback release of the novel, played a significant role in the film's marketing success. The exhibition, developed in collaboration with director Stephen Spielberg, aims to explore the collaborative nature of filmmaking and the lasting impact of 'Jaws' on popular culture.
Why It's Important?
The 'Jaws' exhibition underscores the film's enduring influence on the movie industry and popular culture. As the first summer blockbuster, 'Jaws' set a precedent for future film marketing and release strategies. The exhibition not only celebrates the film's historical significance but also highlights the collaborative efforts behind its creation. By featuring Kastel's artwork, the exhibition acknowledges the power of visual storytelling in film marketing. This event also serves as a reminder of the importance of preserving cinematic history and the role of museums in educating the public about the arts. The collaboration with Spielberg adds authenticity and depth to the exhibition, potentially attracting a wide audience and boosting the museum's profile.
