What's Happening?
Brandon Lewis, CEO of Aspen Green, shared insights on building a successful brand at AAF Miami. Aspen Green, a family-run, physician-backed CBD and THC company, has grown from a late-night idea to a business with 370 stores across the U.S. Lewis emphasized the importance of passion in branding, citing a quote card he carries: 'Make no little plans. They have no magic to stir men’s blood.' His approach has been instrumental in establishing Aspen Green as a prominent player in the wellness industry.
Why It's Important?
The growth of Aspen Green reflects the increasing acceptance and demand for CBD and THC products in the U.S. market. Lewis's success story underscores the potential for small businesses to thrive in the wellness sector, driven by innovative branding and strategic expansion. This development is significant for entrepreneurs and investors looking to capitalize on the burgeoning cannabis industry, which continues to evolve with changing regulations and consumer attitudes.
