What's Happening?
A recent survey conducted by Zevia, involving over 800 participants nationwide, has highlighted the growing trend of daily treats being considered a form of self-care. The survey, titled 'State of the Little
Treat Report,' found that 72% of respondents indulge in treats at least once a day, associating these moments with feelings of satisfaction, happiness, and contentment rather than guilt. The report suggests that treats serve as a 'midday motivation,' 'mental break,' or 'pick-me-up,' with 75% of participants linking them to self-care and emotional maintenance. The survey also noted that regular treats might help break less desirable habits, with many willing to trade guilty pleasures like happy hour drinking or impulse shopping for a treat. Peak treat times are identified between 2 pm and 4 pm, with nearly 70% of respondents willing to travel up to 20 minutes for their preferred treat.
Why It's Important?
The findings from Zevia's survey underscore a shift in cultural attitudes towards self-care and indulgence. By reframing treats as intentional acts of self-care rather than impulsive indulgences, individuals are finding balance and joy in their daily routines. This trend could influence consumer behavior, encouraging businesses to cater to the demand for accessible, satisfying treats that align with wellness goals. The emphasis on treats as a form of emotional maintenance reflects broader societal movements towards mental health awareness and the importance of small, daily rituals in maintaining well-being. As people increasingly prioritize self-care, industries related to food, wellness, and lifestyle may see shifts in consumer preferences, impacting marketing strategies and product offerings.
