What's Happening?
The concept of 'new-gen supply chains' is gaining traction as global supply chains face increasing turbulence from trade disputes, cyber threats, and shifting customer expectations. Defined by Capgemini Research Institute, these supply chains are agile,
sustainable, and powered by AI. A report highlights that 70% of executives rank new-gen supply chains among the top three tech trends for 2025, with transformation progress growing significantly. Retailers are reshaping strategies to build resilience without sacrificing speed or margin, employing multi-sourcing and regionalization to balance higher-risk hubs with stable alternatives. AI and agentic systems are reshaping operations, boosting productivity, and transforming supply chain frameworks.
Why It's Important?
The emergence of new-gen supply chains is crucial for navigating the complex landscape of global logistics. As companies face geopolitical risks, they are reorienting supply chain and sourcing decisions to minimize risk and remain resilient. This strategic shift is essential for maintaining competitiveness and efficiency in a rapidly evolving market. The adoption of AI and sustainable practices not only reduces costs but also delivers long-term business value. Retailers that embrace these opportunities can tap into new markets, attract investment, and contribute significantly to national and global climate goals.
What's Next?
Retailers are expected to continue adapting their sourcing strategies to mitigate risks and enhance resilience. The focus will likely be on leveraging AI for smarter inventory management and scenario planning, as well as strengthening compliance through traceability tools. As supply chains evolve, companies will need to prioritize active risk management and human-centered AI implementation to ensure sustainable and competitive operations.
Beyond the Headlines
The transition to new-gen supply chains presents opportunities for innovation and growth, with AI playing a pivotal role in streamlining operations and enhancing efficiency. The focus on sustainability and resilience is expected to drive long-term business value, positioning companies as leaders in the global logistics landscape.












