Plusgrade Acquires Oaky to Enhance Hospitality Upselling Solutions

What's Happening?

Plusgrade, a leader in ancillary revenue solutions, has acquired Oaky, an award-winning upselling platform, to strengthen its position in the hospitality industry. This acquisition aims to combine the strengths of both companies to create a unified upsell platform that enhances the guest experience across the entire traveler journey. By integrating Oaky's capabilities, Plusgrade seeks to offer a comprehensive solution that spans pre-arrival offers to on-property upgrades, helping hotels increase revenue and improve guest satisfaction. The acquisition is expected to accelerate Plusgrade's growth and innovation in the hospitality sector.

Why It's Important?

The acquisition of Oaky by Plusgrade represents a strategic move to consolidate and enhance upselling capabilities in the hospitality industry. This merger could lead to increased revenue opportunities for hotels and improved guest experiences, as the combined platform offers more personalized and effective upselling strategies. The deal also highlights the growing importance of ancillary revenue streams in the hospitality sector, as businesses seek to maximize profitability and differentiate themselves in a competitive market. The integration of Oaky's technology and expertise could set new standards for upselling practices in the industry.

What's Next?

Following the acquisition, Plusgrade plans to integrate Oaky's platform and expertise into its operations, with Erik Tengen, Co-founder of Oaky, assuming the role of President, Hospitality Upsell at Plusgrade. The company will focus on leveraging the combined strengths of both platforms to deliver innovative solutions and drive revenue growth for its hotel partners. As the integration progresses, Plusgrade may explore additional opportunities for expansion and collaboration within the hospitality industry.