What's Happening?
The National Association of Convenience Stores (NACS) 2025 tradeshow, held in Chicago from October 14-17, highlighted the latest innovations in the food and beverage industry. The event featured over 1,200 exhibitors across a 430,000-square foot expo
space, showcasing new flavor combinations and product formats. A notable trend was the emergence of 'swicy' flavors, combining sweet and spicy elements, exemplified by Mars' Skittles gummies fuego. This product blends mango, watermelon, strawberry, raspberry, and lemon gummies with a chili layer coating, set to launch in January 2026. Conagra Brands also introduced a spicy innovation with Bigs Sunflower Seeds, collaborating with Taco Bell to create seeds flavored with Taco Bell's fire sauce.
Why It's Important?
The NACS 2025 tradeshow underscores the importance of innovation in the convenience channel, as manufacturers seek to capture consumer interest with unique and exciting flavors. The introduction of 'swicy' flavors reflects a broader trend towards bold and adventurous taste experiences, appealing to consumers seeking novelty in their snack choices. These innovations can drive sales and brand loyalty, as companies like Mars and Conagra Brands leverage popular flavors and collaborations to enhance their product offerings. The focus on flavor innovation highlights the competitive nature of the convenience channel, where differentiation is key to success.
What's Next?
As manufacturers continue to explore new flavor combinations and product formats, the convenience channel is likely to see further innovation and diversification. Companies may expand their collaborations with popular brands to create unique offerings that resonate with consumers. The success of 'swicy' flavors could lead to additional product launches and marketing campaigns aimed at capturing consumer interest. Industry stakeholders will monitor these developments to assess their impact on market dynamics and consumer preferences. The NACS tradeshow serves as a platform for manufacturers to showcase their latest innovations and set the stage for future trends in the convenience channel.
