What's Happening?
Mintel, a market research company, has released its 2026 Food and Drink Predictions report, highlighting three major trends expected to impact the industry. The first trend, 'retro rejuvenation,' involves
brands modernizing traditional wisdom to create emotional and cultural connections with consumers. The second trend, 'maxxing out,' sees consumers using artificial intelligence to diversify their nutritional intake, moving beyond focusing on specific components like protein or fiber. The final trend, 'intentionally sensory,' involves brands using color, texture, and aroma to create multi-sensory food and drink experiences. These trends reflect a shift towards experiential eating and innovative brand positioning.
Why It's Important?
These trends indicate a significant shift in consumer preferences towards more personalized and experiential food and beverage options. The use of artificial intelligence in diversifying diets suggests a growing reliance on technology to enhance consumer experiences and health outcomes. Brands that successfully integrate these trends into their product offerings may gain a competitive edge in the market. The focus on sensory experiences could lead to new product innovations and marketing strategies, potentially reshaping the industry landscape. As consumers seek comfort in nostalgia and diversity in their diets, companies that adapt to these trends may see increased engagement and loyalty.
What's Next?
Food and beverage companies are likely to explore new product development strategies that align with these trends, potentially leading to collaborations with tech firms to enhance AI capabilities. Brands may also invest in research and development to create innovative sensory experiences that captivate consumers. As these trends gain traction, companies might adjust their marketing strategies to emphasize emotional connections and experiential eating. The industry could see a rise in niche products that cater to specific consumer preferences, driving further diversification in the market.
