What's Happening?
Shoppe Object, a prominent home and gift show from New York, has made its first international expansion by debuting in Paris. The event was held at the Parc des Expositions at Porte de Versailles, coinciding with the Who’s Next trade show. The three-day
event featured 80 selected brands, with half being French and the rest from various countries including the U.S., U.K., Spain, Japan, and South Korea. The show aims to bring fresh design ideas to the Parisian market and plans to host a capsule event in March during Paris Fashion Week. This expansion reflects Shoppe Object's commitment to fostering community and creating new business opportunities.
Why It's Important?
The international expansion of Shoppe Object into Paris signifies a strategic move to tap into the vibrant European design market. By aligning with Paris Fashion Week, the event attracts a diverse fashion crowd, potentially increasing brand visibility and business opportunities for participating exhibitors. This move could strengthen transatlantic trade relations in the design industry and provide U.S. brands with a platform to reach European buyers. The event's success could encourage other U.S. trade shows to consider international expansions, fostering global collaboration in the design sector.
What's Next?
Shoppe Object plans to continue its presence in Paris with biannual events, the next scheduled for September. The upcoming capsule event in March will feature collaborations with notable designers and brands, potentially increasing its influence in the international design community. Stakeholders, including exhibitors and buyers, will likely monitor the event's impact on sales and brand recognition, influencing future participation and investment in international trade shows.
