What's Happening?
The Society for Experiential Graphic Design (SEGD) is hosting its 'Auction for Excellence,' offering a variety of unique design-related items and experiences. Among the notable offerings are a four-course dinner hosted by SEGD CEO Cybelle Jones and G&A
Design Director Jamie Rains, who previously collaborated on redesigning the Smithsonian’s National Gem Collection 33 years ago. Another highlight is an exclusive guided experience at the Smithsonian National Museum of African American History and Culture, led by SEGD Board President Aki Carpenter, who oversaw the museum's exhibition design. The auction also features original artwork by Wayne Hunt, a signed reprint of Lance Wyman’s 1970 Mexico World Cup poster, rare design collectibles from Chris Calori and David Vanden-Eynden, and a special piece from Michael Gericke of Pentagram. Additional items include a custom watercolor house portrait, an illuminated raccoon artwork named 'Jimothy' from the SEGD Seattle Chapter, a State Bicycle Co. Klunker Bike, a Vestaboard Black Flagship, and custom pickleball paddles. The auction aims to raise funds while celebrating creativity and design within the experiential graphic design community.
Why It's Important?
This auction is significant for the experiential graphic design community as it provides a platform for fundraising and networking, while also offering unique opportunities to engage with prominent figures in the field. The involvement of designers like Cybelle Jones, Jamie Rains, and Aki Carpenter, who have contributed to major national institutions like the Smithsonian, underscores the impact of experiential graphic design on public spaces and cultural narratives. The auction items, ranging from historical design artifacts to contemporary art and personalized experiences, highlight the diverse applications and artistic value within the profession. For enthusiasts and professionals, it offers a chance to acquire rare collectibles and gain insights into the creative processes behind iconic projects. The funds raised will likely support SEGD's initiatives, fostering innovation and education within the industry, and potentially influencing future design trends and collaborations that shape public and private environments across the U.S.
What's Next?
The SEGD 'Auction for Excellence' is currently underway, with various items and experiences available for bidding. The dinner with Cybelle Jones and Jamie Rains will be scheduled by mutual agreement with the winning bidder, four months in advance, allowing for menu and dietary coordination. Similarly, the guided tour of the Smithsonian National Museum of African American History and Culture with Aki Carpenter will be arranged to provide an in-depth experience of the museum's design and storytelling. The auction will continue to reveal additional items, including design collectibles, apparel, and special experiences, leading up to the conference. This ongoing release of new items is designed to maintain interest and engagement among potential bidders and the broader design community. The success of this auction will likely influence future fundraising efforts and the types of experiences SEGD offers to its members and the public.
Beyond the Headlines
Beyond the immediate fundraising aspect, the SEGD Auction for Excellence subtly highlights the enduring legacy and evolving nature of experiential graphic design. The inclusion of items related to the Smithsonian, a cornerstone of American culture and history, emphasizes how design shapes public understanding and engagement with national heritage. The participation of designers who have worked on such significant projects underscores the blend of artistry and strategic thinking required in this field. The auction also serves as a testament to the collaborative spirit within the design community, bringing together established figures and emerging talents. The diverse range of items, from historical posters to modern interactive displays, reflects the broad spectrum of experiential graphic design, showcasing its influence on everything from public art to personal spaces. This event not only supports the SEGD but also reinforces the value of design in enriching daily life and preserving cultural narratives.













