What's Happening?
Matthew Mering, the Executive Vice President of Hospitality at Waterton, is spearheading a strategic shift in the company's focus towards the lifestyle hospitality sector. Since joining Waterton in 2019, Mering has been instrumental in redirecting the company's efforts
to enhance its Outbound Hotels brand, which emphasizes nature and adventure-focused experiences. His responsibilities include overseeing the development of existing hotels and investing in new properties, aiming to create a brand that integrates outdoor activities with comfortable accommodations. Mering's approach is deeply influenced by his personal connection to the outdoors, which he leverages to celebrate local communities and destinations.
Why It's Important?
This strategic shift by Waterton, under Mering's leadership, reflects a growing trend in the hospitality industry towards lifestyle and experiential travel. By focusing on nature and adventure, Waterton is tapping into a market segment that seeks unique and immersive travel experiences. This move could potentially attract a new demographic of travelers who prioritize experiences over traditional luxury. The emphasis on local communities and outdoor activities aligns with broader industry trends towards sustainable and responsible tourism, which could enhance Waterton's brand reputation and market share in the competitive hospitality sector.
