What is the story about?
What's Happening?
Kettle, a digital-first creative agency, has been named to Adweek's 2025 Fastest Growing Agencies list. The agency, known for its work with major brands like Apple and T-Mobile, has experienced significant growth over the past three years. Kettle has doubled in size while maintaining a low employee turnover rate. In 2024, the agency reported a 41% increase in net revenue, driven by organic expansion and new partnerships. Kettle's growth strategy emphasizes trust and collaboration with clients, leading to award-winning projects such as the AI-powered frame recommendation tool for Warby Parker. The agency has also built an all-women C-suite to support its expanding scale.
Why It's Important?
Kettle's recognition as a fast-growing agency highlights the increasing demand for digital-first creative solutions in the advertising industry. The agency's growth reflects a successful strategy of blending creativity and technology to address client challenges. This approach not only enhances brand engagement but also sets a precedent for other agencies aiming to achieve similar growth. The establishment of an all-women C-suite underscores the importance of diversity and inclusion in leadership roles, potentially influencing industry standards and practices.
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