What's Happening?
Demi Lovato has announced her ninth studio album titled 'It's Not That Deep,' set to release on October 24 through DLG Recordings/Island Records. The album marks a shift to a dance-pop era, featuring 11 tracks and executive produced by Zhone, known for collaborations with Charli XCX and Kylie Minogue. Lovato has already released singles 'Fast' and 'Here All Night' as teasers for the album. In a statement, Lovato expressed that the album reflects her current state of happiness and love, contrasting with her previous works that dealt with heavier themes. Her last album, 'Holy Fvck,' released in 2022, was rock-inspired and reached No. 7 on the Billboard 200.
Why It's Important?
The release of 'It's Not That Deep' signifies a new chapter in Demi Lovato's musical career, showcasing her evolution from cathartic themes to more upbeat and carefree music. This shift could attract a broader audience and influence the dance-pop genre. Lovato's ability to adapt and reinvent her music style may strengthen her position in the industry, potentially impacting her commercial success and artistic collaborations. Fans and industry stakeholders are likely to benefit from this fresh approach, as it may lead to new opportunities for tours and media appearances.
What's Next?
Following the album release, Demi Lovato may embark on promotional activities, including performances and interviews, to engage with her audience and boost album sales. The success of the singles and the album could lead to a tour, similar to her previous 34-date tour for 'Holy Fvck.' Additionally, Lovato is set to release a cookbook titled 'One Plate at a Time: Recipes for Finding Freedom With Food' in March 2026, indicating her expanding interests beyond music.
