What's Happening?
Zebra Growth, an Edinburgh-based regenerative marketing consultancy, has announced the formation of an international advisory board as part of a strategic three-year business plan. The company aims to strengthen its consultancy services, launch an education business model, and secure finance to ensure long-term sustainability. The advisory board consists of six sustainable business leaders from various regions, including Europe, Africa, and North America. These leaders bring diverse experiences from the corporate world and are committed to purpose-led regeneration work. Zebra Growth, founded by Lee Fitzpatrick and Moh Al-Haifa, has supported over 400 impact organizations and trained more than 2000 marketers globally. The board members include Simon Farrell, Ashanti Kunene, Juho Makkonen, Alisha Morris, Anuradha Chugh, and Jonathan Eade, each bringing unique expertise to the consultancy.
Why It's Important?
The establishment of Zebra Growth's advisory board signifies a shift in the marketing industry towards regenerative practices that prioritize sustainability and positive impact over traditional profit-driven models. This move reflects a growing trend among businesses to focus on creating genuine value for people and the planet. By leveraging the expertise of its advisory board, Zebra Growth aims to demonstrate that marketing can be a powerful tool for positive change, rather than merely a tactic for increasing sales. This approach could influence other companies to adopt similar strategies, potentially leading to broader industry changes that align business success with social and environmental responsibility.
What's Next?
Zebra Growth plans to implement its strategic business plan over the next three years, focusing on strengthening its consultancy and launching an education business model. The company aims to raise aligned finance to safeguard its long-term sustainability. As the advisory board begins its work, Zebra Growth is expected to further its influence within the regenerative business movement, potentially inspiring other organizations to adopt similar practices. The success of this initiative could lead to increased collaboration among purpose-driven businesses and further integration of regenerative marketing strategies across various industries.
Beyond the Headlines
The formation of Zebra Growth's advisory board highlights the ethical and cultural dimensions of marketing as a tool for positive impact. By prioritizing purpose-led regeneration, the company challenges traditional marketing practices that often prioritize profit over social and environmental considerations. This approach could lead to long-term shifts in how businesses perceive their role in society, encouraging them to focus on creating genuine value and fostering positive change. The advisory board's diverse expertise underscores the importance of collaboration and innovation in driving sustainable business practices.
