What's Happening?
Kyle Zebley, currently serving as the senior vice president of public policy at the American Telemedicine Association (ATA), is set to become the CEO of the organization in December. This announcement coincides with the Healthcare Marketing Impact Awards
2025, where various healthcare marketing initiatives are recognized for their contributions to the industry. The awards highlight innovative strategies and campaigns that have effectively raised awareness and engagement in healthcare topics, including telehealth and community health center funding.
Why It's Important?
The appointment of Kyle Zebley as CEO of the ATA marks a significant leadership change that could influence the direction of telehealth policy and advocacy in the United States. Zebley's experience in public policy positions him to navigate the evolving landscape of telehealth, especially as key health programs, including telehealth flexibilities, are extended until January 30. The Healthcare Marketing Impact Awards underscore the importance of effective communication and marketing in advancing healthcare initiatives, which is crucial for public awareness and policy support.
