What's Happening?
Wyndham has launched a new subscription service called Wyndham Rewards Insider, aimed at providing travel-related benefits to its members for an annual fee of $95. This service is part of the Wyndham Rewards program
and offers subscribers perks such as automatic Gold level status, concierge services, and the ability to earn additional points with select partners. The subscription provides savings on various travel services, including discounts of 10% or more on hotel stays at over 8,000 locations, up to 5% on domestic flights, up to 15% on international flights, up to 30% on cruises, and 10% or more on car rentals. Additionally, the service includes entertainment benefits through a partnership with Ticketmaster, allowing members to earn and redeem points for concerts and live events, as well as exclusive ticket savings at theme parks and aquariums.
Why It's Important?
The introduction of Wyndham Rewards Insider reflects a growing trend in the travel industry towards subscription-based models, which aim to enhance customer loyalty and provide consistent revenue streams. This move could potentially increase Wyndham's market competitiveness by offering added value to frequent travelers. The program's benefits, such as discounted travel services and entertainment options, are likely to attract a broad range of consumers, from business travelers to families planning vacations. By offering a subscription model, Wyndham can strengthen its customer base and encourage repeat business, which is crucial in an industry heavily impacted by economic fluctuations and travel restrictions.
What's Next?
As part of the launch promotion, new subscribers who sign up by the end of the year will receive 14 months of service for the price of 12, along with a bonus of 7,500 Wyndham Rewards points, equivalent to a free night at many Wyndham properties. The subscription is set to auto-renew annually, with the option for members to cancel easily through the website or by phone. This promotional strategy is likely to boost initial sign-ups and could lead to increased customer retention if the service meets consumer expectations. The success of this program may prompt other travel companies to explore similar subscription models.
