What is the story about?
What's Happening?
The NHL has released a new TV spot as part of its 'The Next Golden Era is Now' campaign, titled 'Work From Home.' The advertisement humorously depicts NHL players engaging in typical office activities while in their home arenas, challenging common misconceptions about working from home. The campaign features prominent players like Connor Bedard, Sidney Crosby, and others, showcasing them in business casual attire in an office setting. The spot is part of a broader effort to connect with contemporary cultural trends and will be followed by additional videos throughout the season.
Why It's Important?
This campaign represents the NHL's attempt to engage with fans by tapping into the popular work-from-home culture that has become prevalent during the pandemic. By using humor and featuring well-known players, the league aims to strengthen its connection with fans and attract a broader audience. The campaign also reflects the NHL's strategy to remain relevant in a rapidly changing media landscape by aligning with current social trends and leveraging digital platforms for broader reach.
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