What's Happening?
OneGate Media, a German distributor owned by Studio Hamburg, is set to launch a digital commissioning initiative at MIPCOM Cannes. The initiative aims to attract producers and IP owners to submit projects for digital channels, offering a tailored digital distribution strategy. The plan includes developing multiple dubbed versions of productions and marketing across platforms like TikTok, YouTube Shorts, and Google Ads. The initiative is designed to open OneGate's global network to producers, providing monetization opportunities and access to a multichannel YouTube network. The 'content call' will be held live at MIPCOM on October 15, with the event running from October 13-16.
Why It's Important?
This initiative represents a significant shift in content distribution, emphasizing digital platforms and global reach. By leveraging platforms like TikTok and YouTube, OneGate Media is tapping into the growing demand for digital content and expanding its audience base. This move could influence other media companies to adopt similar strategies, potentially reshaping the landscape of content distribution. Producers stand to benefit from increased exposure and monetization opportunities, while audiences may gain access to a wider variety of content.
What's Next?
OneGate Media will conduct its 'content call' at MIPCOM, inviting submissions from producers and IP owners. The success of this initiative could lead to further collaborations and expansions in digital content distribution. Producers and media companies may closely watch the outcomes to gauge the effectiveness of such digital strategies.
