What is the story about?
What's Happening?
Hailey Bieber has been announced as the global face of DKNY's fall 2025 ad campaign. The campaign highlights Bieber modeling reimagined classics from DKNY's est. 1989 capsule, featuring modern silhouettes from the seasonal collection. Jeff Goldfarb, executive vice president of G-III Apparel Group, expressed excitement over Bieber's involvement, noting her aspirational yet relatable style that embodies the brand's ethos. The campaign, photographed by Mikael Jansson, includes a variety of looks such as structured blazers, varsity jackets, and voluminous outerwear, paired with key accessories like the Hadlee Bag and the New York Yankees cap. The campaign aims to extend DKNY's original attitude into contemporary fashion, with creative direction by Trey Laird and styling by Clare Richardson.
Why It's Important?
Hailey Bieber's involvement in DKNY's campaign is significant as it aligns with the brand's strategy to appeal to a global audience. Bieber's style and entrepreneurial success, including the sale of her skincare brand Rhode, enhance DKNY's image as a modern and iconic fashion label. The campaign's focus on New York's energy and style is likely to resonate with international markets, potentially boosting DKNY's global presence. Bieber's influence on social media further amplifies the campaign's reach, attracting a diverse demographic and reinforcing DKNY's position in the fashion industry.
What's Next?
The DKNY fall collection is available globally, and the campaign will be featured across various platforms, including social media, digital, outdoor, and print. Hailey Bieber's significant social media presence will play a crucial role in promoting the campaign. The collaboration with Bieber is expected to continue influencing DKNY's marketing strategies, potentially leading to further partnerships and campaigns that leverage her style and entrepreneurial spirit.
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