What is the story about?
What's Happening?
NBA Commissioner Adam Silver has indicated that a new European basketball league, developed in partnership with FIBA, could start as early as 2027 or 2028. Speaking at a conference, Silver acknowledged the ambitious nature of the timeline but emphasized the current opportunity to establish the league. The NBA and FIBA have been working on this project since March, with financial and strategic guidance from JPMorgan Chase and Raine Group. The league is expected to feature 16 teams, including well-known European clubs and possibly top soccer brands.
Why It's Important?
The creation of an NBA-backed European league represents a major expansion of professional basketball's global reach. It could significantly increase the sport's popularity in Europe, where basketball is already the second most popular sport after soccer. This initiative could also provide new opportunities for European players and teams, potentially enriching the talent pool for the NBA. The league's success could serve as a model for other international sports expansions.
What's Next?
The NBA and FIBA will continue to engage with European stakeholders to finalize the league's plans. This includes securing venues, teams, and media partnerships. The development of this league will be closely monitored by the global sports community, as it could set a precedent for future international expansions.
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