What's Happening?
Mo Khalid, Executive Vice President and Group President of Take 5 Oil Change under Driven Brands, has successfully expanded the company from a small rapid oil change business in New Orleans to a nationwide brand with over 1,000 locations. Khalid's leadership focuses on speed, convenience, and friendliness, maintaining a strong customer-centric approach. His background in finance and operations has been instrumental in developing systems that support sustainable growth while preserving the personal touch in customer service. The company's 'Pit Tech to President' program has been a key factor in promoting internal leadership, with over 70% of field leadership positions filled from within. Take 5 Oil Change has also partnered with Apple Original Films' F1 The Movie, starring Brad Pitt, to enhance its marketing strategy, connecting with racing fans and everyday drivers through innovative campaigns.
Why It's Important?
The expansion of Take 5 Oil Change under Mo Khalid's leadership highlights the importance of customer-centric strategies in driving business growth. By focusing on customer experience and internal leadership development, the company has achieved a world-class Net Promoter Score, indicating high customer satisfaction and loyalty. This approach not only supports operational excellence but also positions Take 5 Oil Change as a trusted brand across the U.S. The partnership with F1 The Movie further demonstrates the company's innovative marketing strategies, potentially increasing brand visibility and attracting new customers. As the company plans to double its store count in the next five years, its focus on technology and AI to enhance service quality will be crucial in maintaining competitive advantage.
What's Next?
Take 5 Oil Change aims to double its store count over the next five years, focusing on maintaining its fast, friendly, and simple service model. The company plans to refine its brand strategy to ensure nationwide recognition and trust. Leveraging technology and AI will be key in enhancing service speed and quality, supporting the company's expansion while preserving the personal customer experience. The franchise business model will drive this growth phase, emphasizing unit-level profitability and operational excellence. As Take 5 Oil Change scales, it will continue to build a system rooted in empowered people and strong local operators, ensuring the brand's values are upheld across all locations.
Beyond the Headlines
The expansion of Take 5 Oil Change reflects broader trends in the automotive service industry, where customer experience and technological integration are becoming increasingly important. The company's focus on internal leadership development through the 'Pit Tech to President' program highlights the value of investing in human capital to drive business success. Additionally, the partnership with F1 The Movie illustrates the potential for cross-industry collaborations to enhance brand visibility and engagement. As Take 5 Oil Change continues to grow, its strategies may influence other businesses in the industry to adopt similar customer-centric and innovative approaches.
