What's Happening?
Dawn French has returned to star in the 2025 Marks & Spencer (M&S) Food Christmas advertisement, which also features a cameo by celebrity chef Tom Kerridge. The advertisement debuted on M&S's YouTube channel,
marking the start of the holiday season for the brand. The ad is part of M&S's annual tradition of creating festive commercials that aim to capture the spirit of Christmas and promote their food products. The involvement of well-known personalities like French and Kerridge is intended to attract viewers and enhance the advertisement's appeal.
Why It's Important?
Christmas advertisements are a significant part of the retail industry's marketing strategy, especially for brands like M&S. These ads not only aim to boost sales during the crucial holiday shopping period but also help in building brand image and customer loyalty. Featuring popular figures such as Dawn French and Tom Kerridge can increase the advertisement's reach and impact, drawing in a wider audience. The success of such campaigns can have a substantial effect on a company's financial performance during the holiday season.
