What's Happening?
The Global Wellness Summit is set to take place in Dubai from November 18 to 21, 2025, focusing on the future of wellness in travel and hospitality. The summit will bring together executives from major
wellness travel companies, investors, academics, and government tourism leaders to discuss the evolving $830 billion wellness tourism market. Key topics include the increasing demand for medical-wellness and longevity destinations, along with a growing interest in mental and emotional wellness, nature, spirituality, and planetary health. The summit will also address the convergence of longevity, hospitality, and new wellness concepts, with discussions led by hospitality entrepreneurs and executives from preventative diagnostics companies.
Why It's Important?
The summit is significant as it addresses the growing wellness tourism market, which has seen substantial growth and is projected to reach $1.35 trillion by 2028. This event highlights the shifting consumer preferences towards wellness-focused travel, which impacts the travel and hospitality industries. The discussions on medical-wellness and longevity destinations reflect a broader trend towards integrating health and wellness into travel experiences, potentially influencing future industry standards and offerings. The summit's focus on emotional and planet-focused destinations also underscores the importance of sustainability and holistic wellness in tourism.
What's Next?
The Global Wellness Institute will release its 2025 Global Wellness Economy Monitor during the summit, providing new data on the growth of wellness tourism, spa, and thermal/mineral springs markets. This data will likely influence future investment and development strategies within the wellness tourism sector. The summit's outcomes may lead to new partnerships and initiatives aimed at expanding wellness offerings in travel and hospitality, potentially setting new industry benchmarks.
Beyond the Headlines
The summit's focus on integrating spirituality and indigenous heritage into wellness tourism highlights a cultural dimension that could lead to more authentic and meaningful travel experiences. This approach may foster greater appreciation and preservation of cultural traditions, contributing to sustainable tourism practices.
