What's Happening?
Cathay Pacific has marked its 80th anniversary by unveiling a retro livery on an Airbus 350, which recently landed at Sydney Airport. This special aircraft features the airline's iconic 'lettuce leaf sandwich' design, characterized by alternating dark
green and white vertical lines, reminiscent of the livery used from 1971 to the mid-1990s. Sydney is among the first cities globally to host this commemorative aircraft. In addition to the retro livery, Cathay Pacific plans to have its cabin crew wear vintage uniforms from various eras throughout the year. The aircraft is scheduled to return to Hong Kong before heading to Brisbane.
Why It's Important?
This celebration highlights Cathay Pacific's long-standing presence and influence in the aviation industry, particularly in the Asia-Pacific region. The retro livery not only serves as a nostalgic nod to the airline's history but also strengthens its brand identity and customer engagement. By involving cabin crew in wearing vintage uniforms, Cathay Pacific enhances the passenger experience, potentially boosting customer loyalty. This initiative may also influence other airlines to explore similar heritage-themed marketing strategies, thereby impacting industry trends.
