What's Happening?
Arbelle's AI-powered Shade Finder has achieved over 90% consumer satisfaction, setting a new benchmark in the beauty industry. The tool combines AI-driven tone analysis with a virtual try-on experience, helping consumers find their ideal foundation shade
with confidence. This innovation has led to a 20% increase in add-to-cart rates and has provided valuable market intelligence through the analysis of over 45,000 consumer sessions. The Shade Finder was developed with diverse consumer panels, focusing on inclusivity and reliability.
Why It's Important?
The success of Arbelle's Shade Finder underscores the importance of personalization and inclusivity in the beauty industry. By addressing bias in beauty tech and ensuring accuracy for all consumers, Arbelle is enhancing consumer trust and loyalty. This approach not only improves customer satisfaction but also drives revenue growth, demonstrating the potential of AI technology to transform consumer engagement and business strategies in the beauty sector.
