Volkswagen Unveils ID. Cross Concept as Affordable Electric SUV

What's Happening?

Volkswagen has introduced the ID. Cross concept, a crossover version of the upcoming electric ID. Polo, at the IAA Mobility Show in Munich. This concept previews next year's production model, which is expected to be Volkswagen's most affordable electric SUV. The ID. Cross features design elements inspired by iconic Volkswagen models, such as the Golf and the Bus, and includes oversized 21-inch wheels. The vehicle is built on the MEB+ platform, designed for front-wheel-drive cars, and is powered by a single motor delivering 208 horsepower. The ID. Cross is equipped with an 11-inch digital instrument cluster and a 13-inch central touchscreen, emphasizing Volkswagen's commitment to bringing back physical buttons in its vehicles.

Why It's Important?

The introduction of the ID. Cross concept marks Volkswagen's strategic move to expand its electric vehicle lineup and make electric SUVs more accessible to consumers. As the demand for electric vehicles continues to grow, Volkswagen's focus on affordability and practicality could significantly impact the U.S. automotive market. The ID. Cross's design and features reflect the company's efforts to cater to the preferences of SUV enthusiasts while maintaining environmental sustainability. This development is crucial for Volkswagen as it aims to strengthen its position in the competitive electric vehicle sector and meet the increasing consumer demand for eco-friendly transportation options.

What's Next?

The production version of the ID. Cross is set to debut next summer under a new name, possibly ID. Polo Cross. It will join other models in Volkswagen's electric lineup, including the ID. Polo and ID. Polo GTI hatchbacks, which are expected to launch in 2026. Volkswagen plans to leverage economies of scale by introducing Skoda and SEAT counterparts of these models. The company's strategy of reusing familiar labels for its electric vehicles is part of its broader plan to enhance brand recognition and consumer trust in its electric offerings.