What's Happening?
CD Projekt Red has revealed that over 75% of Cyberpunk 2077's sales on the Nintendo Switch 2 were physical copies. This decision to offer a physical game cartridge contrasts with other third-party studios that opted for 'key cards' triggering downloads from the Nintendo eShop. The move aligns with CD Projekt's belief in the importance of physical media for Nintendo's player base. Cyberpunk 2077 was the best-selling third-party game during the Switch 2 launch, indicating strong consumer preference for physical media. Sega has also announced a similar approach for Sonic Racing: CrossWorlds, reinforcing the trend.
Why It's Important?
The preference for physical media among Nintendo Switch 2 users highlights a significant market trend that developers and publishers must consider. CD Projekt Red's success with Cyberpunk 2077's physical sales suggests that physical copies remain a vital aspect of gaming culture, particularly for Nintendo's audience. This trend could influence future strategies for game releases, encouraging more developers to offer physical editions alongside digital ones. The emphasis on physical media may also impact retail strategies and partnerships, as companies seek to capitalize on consumer preferences.
