What's Happening?
OpenAI has announced the expansion of its affordable ChatGPT Go plan to 16 new countries across Asia. This move follows a significant increase in the company's weekly active user base in Southeast Asia, which has grown fourfold. The ChatGPT Go plan, priced under $5, offers users higher daily limits for messages, image generation, and file uploads, along with twice the memory of the free plan. Initially launched in India in August and Indonesia in September, the plan has seen a doubling of paid subscribers in India. The expansion coincides with OpenAI's DevDay 2025 conference, where CEO Sam Altman revealed that ChatGPT has reached 800 million weekly active users globally. OpenAI is also introducing apps within ChatGPT, transforming it into an ecosystem similar to an app store.
Why It's Important?
The expansion of the ChatGPT Go plan is a strategic move by OpenAI to capture a larger share of the rapidly growing AI market in Asia. By offering affordable subscription tiers, OpenAI aims to increase its user base and move towards profitability, despite reporting a $7.8 billion operating loss in the first half of 2025. This expansion also intensifies competition with Google, which has launched its own AI subscription plan in the region. The introduction of apps within ChatGPT could further enhance user engagement and retention, positioning OpenAI as a leader in the AI chatbot market.
What's Next?
As OpenAI continues to expand its services, the company may face increased competition from other tech giants like Google. The success of the ChatGPT Go plan in Asia could lead to further expansions into other regions. Additionally, the introduction of apps within ChatGPT may attract more partners and developers, potentially leading to a more robust ecosystem. OpenAI's focus on affordability and accessibility could drive further innovation and adoption of AI technologies globally.
