What is the story about?
What's Happening?
The US Open has introduced a new cocktail, 'The Watermelon Slice,' which has become a popular choice among attendees. Priced at $39, the drink features a mix of Moët & Chandon Champagne, watermelon juice, elderflower liqueur, and lime, served in a tennis ball-shaped glass. The cocktail has been well-received by fans and celebrities alike, adding to the event's festive atmosphere. The drink was created by IHG Hotels & Resorts, the official hotel sponsor of the tournament.
Why It's Important?
The introduction of 'The Watermelon Slice' highlights the US Open's efforts to enhance the spectator experience with unique offerings. Such initiatives can boost the event's appeal and contribute to its reputation as a premier sporting event. The cocktail's popularity also reflects broader trends in event marketing, where exclusive and themed products are used to engage audiences and create memorable experiences.
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