What's Happening?
Saudi Arabia is undergoing a significant transformation in its tourism sector, aiming to become a global leader by focusing on sustainability. The Kingdom's National Tourism Strategy, part of the Vision
2030 goals, emphasizes environmental protection, social inclusion, and responsible investment. Recent data shows that tourism contributed 12.4% to Saudi Arabia's GDP in 2024, nearly doubling since 2020. The government is implementing measures to minimize ecological impact, such as the Saudi Green Initiative, which aims to protect 30% of the Kingdom's land and marine territory by 2030. Additionally, the development of sustainable mobility systems, like the Riyadh Metro and Haramain High-Speed Rail, is underway.
Why It's Important?
The shift towards sustainable tourism in Saudi Arabia is crucial for diversifying its economy away from oil dependency. By focusing on environmental, social, and governance (ESG) principles, the Kingdom is setting a precedent for responsible tourism development. This approach not only aims to boost economic growth but also to create job opportunities and preserve cultural heritage. The emphasis on sustainability aligns with global trends and could position Saudi Arabia as a leader in eco-friendly tourism, attracting international visitors and investment.
What's Next?
Saudi Arabia plans to welcome 150 million visitors by 2030, increasing tourism's contribution to GDP to 10% and creating 1.6 million jobs. The government is encouraging private sector involvement in adopting global ESG standards, ensuring transparency and accountability. As the Kingdom prepares to host major international events like Expo 2030 and the World Cup in 2034, maintaining high sustainability standards across the tourism ecosystem will be a key challenge.
