What's Happening?
Newcastle City Council has partnered with Purple, a global digital connectivity firm, to launch a city-wide free Wi-Fi network. This initiative aims to address digital poverty by providing free connectivity across council buildings, gyms, libraries, commercial properties, and public spaces. Users can access these hotspots via Purple's ConneX App, which offers a single sign-in for hundreds of Wi-Fi sites. The project includes a digital 'Egg Hunt' to encourage engagement, with prizes for participants. Additionally, Purple is distributing free Wi-Fi hardware and licenses to 1,000 SMEs in Newcastle, enabling them to offer free connectivity and gain customer insights.
Why It's Important?
The expansion of free Wi-Fi access in Newcastle is a significant step towards reducing digital inequality and enhancing public connectivity. By providing free internet access, the initiative supports residents who may not afford reliable connectivity, thus promoting inclusivity and digital literacy. For local businesses, the access to free Wi-Fi and analytics tools can help attract more customers and compete effectively in the market. This project aligns with Newcastle's ongoing efforts to improve digital infrastructure, which can boost economic activity and community engagement.
What's Next?
As the initiative rolls out, Newcastle City Council and Purple will monitor its impact on digital poverty and business performance. The success of the project could lead to similar initiatives in other cities, further promoting digital inclusivity. Stakeholders such as local businesses and residents may need to adapt to new digital tools and services provided through the expanded network. The upcoming Connected Britain event will provide a platform for discussing public sector strategies to tackle connectivity challenges.
