What's Happening?
Selena Gomez has been spotted wearing VIVAIA's Margot Mary Janes, a sustainable fashion choice that has gained popularity. These shoes feature an antimicrobial knit material made from recycled plastic
bottles, aligning with Gomez's preference for eco-friendly fashion. The Mary Janes are machine washable and available in various colors and patterns. Gomez's endorsement of VIVAIA adds to the brand's growing celebrity clientele, which includes Bella Hadid and Lola Tung. The shoes are suitable for warm climates and can be paired with socks or tights for cooler weather.
Why It's Important?
Gomez's choice of sustainable footwear highlights the increasing trend of eco-conscious fashion among celebrities, influencing consumer behavior and promoting environmental responsibility. Her endorsement of VIVAIA may boost the brand's visibility and sales, encouraging other fashion brands to prioritize sustainability. This trend reflects a broader shift in the fashion industry towards sustainable practices, driven by consumer demand for environmentally friendly products. Gomez's influence as a celebrity can significantly impact public awareness and adoption of sustainable fashion choices.
